Have you ever attended a workshop that teaches you how to succeed in business or in marketing or online? If you have, then you have been asked to identify your purpose/goals and define your audience. This exercise can feel repetitive and redundant.

However, if you are unable to get this right, you are paving the way to failure. Failure to set the purpose and identify the audience will lead to creating content that fails to convert. Even if that content looks great. Whether you are working on your website, your weekly social media, your emails or your upcoming webinars, you need to follow these steps in order to Create Great Content That Actually Converts.

Here are the 5 steps you must follow when creating content.

Identify The Purpose
What are you trying to achieve with this content? Think about what you are trying to achieve within your business or for your brand. We must start with the end in mind. It’s worthwhile to think about the Call To Action (CTA).

Define Your Audience
Who is this for? Does the audience align with the purpose and the CTA? Sometimes, our idea of our audience and our idea of what we want to achieve misalign. This misalignment can lead to poor conversion.
 
Choose A Great Image
Your key visual needs to represent your audience once they have successfully completed what ever the CTA was. You can do this by either showing people who look like your audience participating or people who look like your audience once they have succeeded or gained the results. Think of a fit person once they have completed an exercise program.
 
Write Your Copy
Write persuasive copy. Think about the purpose, the audience and the outcome. How can you use encourage through positive reinforcement or discourage through fear/pain? Make sure you use language that aligns with your audience.
 
Share To Your Channels
No it’s time share! Only when you have clarity of your purpose and your audience and you have created content that aligns with both can you share to your channels. Make sure that the channels you choose engage your audience and that the audience on that channel is in the right step of their journey with you to buy into your content.
 
Conclusion
We all agree that great, valuable, engaging content will engage the right audience. However, trying to get this content right can take hours! Plus once it is written, how do you decide when, where and how to share it?

Flintt (Flintt.com.au) can take the guess work out your Content delivery.

Flintt will save you hours and automate a market driven strategy that takes the guess work out of it!

Flintt is running a webinar!

Join us: https://www.eventbrite.com.au/e/421258354077