5 Winning Headline Tricks That Really Demand Instant Attention!

Anna Osherov • September 26, 2022

Today we discuss 5 types of headlines and 5 little-known tricks that demand attention.

Did you know that only 2 out of every 10 people will only read the headline?

That means that 80% won't read the content you have worked hard on writing! That being said, if your headlines don't grab attention, your chances of being seen are less than 80%.

Today we discuss 5 types of headlines and 5 little-known tricks that demand attention.

(Remember to check out our blog at flintt.com.au for more great info that will help you increase your brand reputation and your revenue by igniting you to share your wisdom with the world)

5 Types Of Winning Headlines

Here are 5 Types of Winning Headlines that showcase your expertise and authority in your industry. Not only are these headline types great for grabbing attention but the content they inspire is perfect for repurposing into shorter content across your social media posts!

Create A List. e.g. "5 Little Known Habits of the Most Successful Online Entrepreneurs"
Explain A How To. e.g. "How to Structure Your Work Day Like Steve Jobs"
Resource/Guide. e.g. "Instagram Ads 101: From Creating Great Ads to Boosting Click-Through Rate"
Ask A Question e.g. "Are You Staying Ahead Of Pinterest Algorithm Updates?"
Share A Personal Story e.g. "How I Became a 10x Project Manager Without Burning Out"

Use Numbers And Data

Numbers can take the form of Lists, Statistics, or Percentages. An experiment by LinkedIn Marketing Solutions has shown that using numbers e.g. "5" not five in headlines will increase click-through rate by over 35% and impressions by up to 167%.

Using numbers helps the human brain to put parameters around what they are embarking on. Knowing how much, how far, and how long in tangible terms allows the human brain to understand what we have committed to.

Try it! We guarantee it will make a difference.

Disrupt To Differentiate And Demand Attention

I'm sure you have heard of the book The Subtle Art Of Not Giving A F... by Mark Manson. Have you read the book? Or are you one of the 80% who only read the title?

I have read (well, audio-booked) the book. I really enjoyed the content and the information was very valuable and written well but the content wasn't necessarily new. What made this a best-selling book was the title. It disrupted our daily lives with a title that was risque and it demanded attention.

Remember, we are all in the business of attention.

Use A Headline Analyser Tool

At Flintt we love to support great technology and one of my personal favourite tools is the Coschedule Headline Analyser tool - https://coschedule.com/headline-analyzer. This great tool will analyse your headline and give you a score out of 100. It bases results on how well your headline drives traffic, shares, and search results.

Not only will it give you a score, but it will also give you suggestions on how you can make it event better!

Go on, try it out and then head back to https://app.flintt.com.au/ and use the headline to start your next content repurposing campaign!

Measure Your Success

The #1 rule in marketing is to measure success. Test and measure everything to work out what is working and what is not.

Have you heard the term ROI (Return On Investment)? ROI measures how much you are investing financially and the impact it has on your bottom line.

When writing headlines, try to A/B test them. You can try using a different headline with the same content and see if it gets a better response. Leverage your communities such as your Facebook and LinkedIn Groups for testing purposes and then use the wining headline across your public socials, blogs and articles to ensure you have the best possible chance of winning attention!

Conclusion

If you would like more training, tips and ideas on how to create great content that will demand attention and in turn will increase your reputation and your revenue join the Flintt Community Facebook group where I am running weekly H.O.W. (Hands-On Workshops) on all things content: content creation, content repurposing, posting content, sharing content etc.

If you have a question about Content Creation and Repurposing please feel free to ask and we will run a workshop on it!

Join us here: https://www.facebook.com/groups/flinttcommunity

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